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MotoCorsa Sets Record For Number Of Ducati Units Sold In One Month
Portland Dealership Celebrates Victory with 'Progetto 51' Program and 61 Unit Sales in June
Cupertino, Calif (9 July 2009) - Ducati North America is delighted to announce the success of Portland's MotoCorsa dealership as one of this year's largest volume Ducati dealers- selling an astonishing 61 bikes in June alone. The dealership beat its own previous record for most Ducatis sold in a single month.
Going against the grain of the current economic landscape, MotoCorsa launched an initiative set out to beat the current sales record of 50, set in 2007 by MotoCorsa. "Progetto 51" began in early June with a mission to sell 51 Ducati motorcycles in the month. Not only did the dealership achieve its original goal, but surpassed the target by 20 percent, in the face of a struggling Portland economy- which has the second highest unemployment rate in the country.
"The program really turned into a community effort as MotoCorsa employees and local Ducatisti helped the program along by purchasing bikes and even trading up for newer model year Ducatis," said Michael Lock, CEO of Ducati North America. "We congratulate MotoCorsa on its record sales month and appreciate Portland's Ducatisti and their passion for the brand."
Pushing MotoCorsa to the record bike number 61 was local resident Ryan Dalling, a regular MotoCorsa customer who traded in his 2008 Ducati 848 and purchased a new 2009 Multistrada S so he could enjoy touring with his wife while retaining Ducati's signature performance.
"We closed out the month with 61 new Ducatis," said Arun Sharma, General Manager of MotoCorsa. "This is a feat we could have never accomplished without the dedication and enthusiasm of the entire MotoCorsa family, both staff and customers alike."
For more information visit www.ducatiusa.com or contact:
John Paolo Canton
Public Relations Coordinator
Ducati North America
Ph. 001.408.343.4414
jcanton@ducatiusa.com
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers' and Riders' titles, bringing the total to 15 of the last 18 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com |
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