Hayden Helmet Auction For The Make-A-Wish Foundation Ducati North America And Nicky Hayden Team Up To Auction Indianapolis GP Helmet For The Make-A-Wish Foundation Cupertino, Calif. (22 September 2009) - Ducati North America, Nicky Hayden and the Make-A-Wish Foundation are pleased to announce today a charity auction for the helmet Nicky wore en route to a podium finish at the Red Bull Indianapolis Grand Prix. Two weeks ago, at Nicky Hayden's first Indianapolis race aboard a Ducati, Nicky unveiled this special helmet to celebrate what would be a historic moment. With his home crowd cheering him on, Nicky took his first podium of the year and his first podium while riding for Ducati. The entire race weekend saw crowds cheering for Hayden at every turn and now he is offering the helmet he wore during the race to help the Make-A-Wish foundation enrich the lives of children during their greatest moments of need. This hand painted helmet is signed by Nicky and comes with a letter of authenticity from Starline Designers. "I was really proud of how the helmet turned out for Indy and the vibe that it got," said Nicky. "It was truly a very special helmet and it was an honor to wear. I know how lucky I am and feel that it's my duty to try to give something back when possible. What better way than by helping make kids dreams come true. It's great to be part of Make A Wish. I've been a part of their team for 5 years and have done some neat things which always puts smiles on faces! In honor of the new Nicky Hayden Edition 848, the opening bid on the helmet will be $848. The link to the auction is: http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=160364486964 Ducati North America has held Make-A-Wish auctions at each of this year's MotoGP Ducati Islands. Over $23,000 has been raised to date with all proceeds going directly to Make-A-Wish. Join Ducati North America and Nicky Hayden as we finish the year strong! Please feel free to contact Ducati North America via the E-Bay message system with any questions you have about this auction. John Paolo Canton Public Relations Coordinator Ducati North America Ph. 001.408.343.4414 jcanton@ducatiusa.com Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers' and Riders' titles, bringing the total to 15 of the last 18 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com

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