Ducati Announces The 2010 Hypermotard 796 The newest member of the Hypermotard family arrives with an all-new engine and a lightweight chassis. Cupertino, Calif. (23 September 2009) - Ducati North America is delighted to introduce the newest model in its successful Hypermotard family; the Hypermotard 796. A brand new model for 2010, the Hypermotard 796 incorporates many new features requested by Ducatisti worldwide; striking color selections, lighter weight, lower price point, lower seat height, and the inclusion of a super-light action APTC clutch. Whether it's dicing through the daily commute or attacking the open roads, the 796 perfectly balances Ducati's unrivalled twin-cylinder power and sportbike heredity with the lightweight and minimalist Supermotard concept. The Hypermotard 796's engine is a brand new powerplant; air-cooled with 2 valves per cylinder as per Ducati tradition. Rated at 81hp and 56 lb/ft of torque, the engine promises to deliver an exhilarating ride without compromising the smooth tractability found in Ducati's other L-Twin engines. Continued chassis development to the Hypermotard includes redesigned top and bottom fork clamps, and an improved frame layout which eliminates almost all of the forged elements used previously on the 1100. This adds up to an agile, lightweight, 368 pound package that is guaranteed to attack corners. The Hypermotard 796 will be available at authorized Ducati showrooms beginning in December 2009. Color selections will include Ducati red, matte black, and matte white. MSRP for the Hypermotard 796 will be $9,995, joining the Monster 696 in Ducati's sub- $10,000 price bracket; a bargain for the handmade Italian motorcycle. The first public showing of the Hypermotard 796 will be at Milan's EICMA international motorcycle show. Full information on the entire range of Ducati motorcycles can be found at www.ducatiusa.com. John Paolo Canton Public Relations Coordinator Ducati North America Ph. 001.408.343.4414 jcanton@ducatiusa.com Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers' and Riders' titles, bringing the total to 15 of the last 18 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com

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