Ducati Welcomes Sex Pistols Guitarist Steve Jones Into The Family Famed Rocker Takes Delivery of Ducati Hypermotard S Cupertino, Calif. (October 1, 2009) - Ducati North America announced today that avid motorcyclist, Sex Pistols guitarist, and host of LA radio's beloved "Jonesey's Jukebox" Steve Jones, has taken delivery of a new customized Hypermotard S at Ducati headquarters. Known for his genre defining music and straight talk, Jones recently expanded his bike collection to include the rambunctious Ducati Hypermotard S due to its aggressive styling and exceptional fun factor. Steve had been eyeing the model since first riding one at Ducati North America headquarters earlier this Spring. He bought the motorcycle to celebrate his return to the Los Angeles airwaves this fall. "I've always admired Ducati from a distance but never found something that suits me. That all changed after that first ride on the Hypermotard. I knew I had to have her. All my mates are jealous- and that suits me just fine!" Residing in a perfect motorcycle hot spot, Jones can be found carving his Hypermotard S along Southern California's coast and canyons. John Paolo Canton Public Relations Coordinator Ducati North America Ph. 001.408.343.4414 jcanton@ducatiusa.com Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers' and Riders' titles, bringing the total to 15 of the last 18 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com

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