Ducati MultiStrada 1200 Makes First U.S. Appearance Ducati's New Four-in-One Motorcycle Debuts at Long Beach IMS December 4-6 Cupertino, Calif. (1 December 2009) - Ducati North America is proud to debut its latest model, the Multistrada 1200, in North America at the Cycle World International Motorcycle Show¨ in Long Beach, Calif. December 4-6. Shown for the first time just weeks ago at the EICMA Milan Motorcycle Show, the Multistrada 1200 was named "Most Beautiful Bike in Show" and hailed as a true 'game-changing' motorcycle. During the Long Beach show, motorcycle enthusiasts will see why the Multistrada 1200 is considered a marvel and four bikes in one. Because of its unprecedented technology and class-leading features this motorcycle is able to unleash four unique riding modes including Sport, Touring, Urban and Enduro, enabling the rider to enjoy a truly customizable riding experience. The power and torque delivery, suspension settings and traction control can be modified while riding this motorcycle to adapt to the rider's needs, and not the other way around. "We are very excited to launch the technologically-advanced Multistrada to North America at the world's largest motorcycle show series," said CEO Michael Lock. "The Multistrada 1200 is a unique model for us since it really attracts all types of riders. It is not only powerful and playful, but also a comfortable and versatile adventure on two wheels." The light weight 417-pound Multistrada 1200 will be priced at $14,995, an aggressive price point for a handmade bike that boasts 150hp and 87.5lb/ft of torque. There will be three option packages available to suit the rider's taste ÐMultistrada 1200 including the Bosch-Brembo ABS system; Multistrada 1200 "S Sport" package; and the Multistrada 1200 "S Touring" model which includes side luggage, a center stand and heated grips. In addition to the debut of the new Multistrada 1200, Ducati will host a series of fashion shows in its booth for all to enjoy. The shows will take place Friday at 5:20 and 6:50pm, as well as Saturday at 11:50am, 2:20pm & 4:50pm. Throughout the weekend the Ducati Freestyle Team will be doing stunt shows on the Monster 696- Ducati's most agile offering. The Multistrada 1200 will hit North American dealerships in Spring 2010. In the meantime, motorcycle enthusiasts can visit the IMS show in Long Beach to see this electrifying sportbike up-close and personal December 4-6: Long Beach Convention Center 300 E. Ocean Blvd. Long Beach, CA 90802 http://www.motorcycleshows.com/LongBeach For more information about the new Ducati Multistrada 1200; please visit www.ducatiusa.com or your local authorized Ducati dealer. For more information visit www.ducatiusa.com or contact: John Paolo Canton Public Relations Coordinator Ducati North America Ph. 001.408.343.4414 jcanton@ducatiusa.com Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers' and Riders' titles, bringing the total to 15 of the last 18 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com

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