Ducati Hypermotard 796 Hits Dealerships Nationwide This Weekend New Handmade Italian Machines Arrive in Time for the Holiday Season. Cupertino, Calif. (December 17, 2009) - Ducati North America announced today that the highly-anticipated Hypermotard 796's are in transit to dealerships across the country, just in time for the holiday season. Beginning this weekend, the Hypermotard 796 will be available to the public at all authorized Ducati dealerships. Developed using weight saving technologies from Ducati's racing machines, the Hypermotard 796 includes a light action slipper-type clutch and top shelf components establishing it as the 'must-have' bike for the 2010 riding season. Perfect for dicing through the daily commute or attacking the open roads, the 796 flawlessly balances Ducati's unrivaled twin-cylinder power, 81hp and sportbike heredity with the lightweight and minimalist Supermotard concept. Available color selections include Ducati red, matte black and white. MSRP for the Hypermotard 796 will be $9,995, a true bargain for a handmade Italian motorcycle. Full information on the Hypermotard 796 and other Ducati motorcycles can be found at www.ducatiusa.com. For more information visit www.ducatiusa.com or contact: John Paolo Canton Public Relations Coordinator Ducati North America Ph. 001.408.343.4414 jcanton@ducatiusa.com Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers' and Riders' titles, bringing the total to 15 of the last 18 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com

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