Ducati Launches Assault On The 2010 Pikes Peak International Hill Climb Ducati chooses the new Multistrada 1200 as its weapon of choice to race in the prestigious event Cupertino, Calif. (19 May 2010) - Ducati North America is excited to announce its participation in the 2010 Pikes Peak international Hill Climb. It will enter two Multstrada 1200's in the Race to the Clouds, set to take place June 26-27 in Colorado. 2010 represents Ducati's second attempt to win the prestigious hill climb, following a 2008 "skunk works" effort in which Ducati won the 1200cc class with the Hypermotard 1100. This year Ducati has organized an official effort surrounding the new Multistrada 1200, partnering with Spider Grips of Southern California to run the team. "We are excited to partner with Ducati for this year's Pike Peak International Hill Climb," said Spider Grips Principal Paul Livingston. "The new Multistrada 1200 caught our eye when Ducati unveiled it in Milan last November, and we have been dying to race one since. We are really looking forward to getting out there in June!" "Considering the success we had with the Livingstons in 2008, we've been plotting a return to the mountain in 2010 since the early days of developing the new Multistrada 1200." Said Ducati North America's Sales and Marketing Director, Jason Chinnock. Team Spider Grips Ducati will field a two bike team with riders Greg Trachy and Alexander Smith. Greg and Alexander are no strangers to riding Ducatis up the mountain, both having raced the Hypermotard in 2008. Alexander and Greg are enthusiastic to race the Multistrada, planning to put its traction control, ride by wire throttle and other electronic revelations to good use. The Spider Grips Ducati Multistradas will be officially unveiled at the team's dealer partner Ducati Newport Beach this Friday, May 21, at 5:00pm. The entire team including riders and technicians will be on hand until 7:00pm to chat and show off the newly completed race bikes. The world's first two racing Multistrada's will continue to be on display at Ducati Newport Beach for the remainder of the weekend after the unveiling Friday night. The Pikes Peak international Hill Climb will take place June 26-27 in Colorado. For more information on the Ducati Multistradas that will be racing, as well as team news and updates please visit www.ducatiusa.com. For more information visit www.ducatiusa.com or contact: John Paolo Canton Ducati North America Ph. 001.408.343.4414 jcanton@ducatiusa.com Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won both the 2008 Manufacturers' and Riders' titles, bringing the total to 15 of the last 18 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com.

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