2011 Ducati Monster 796 Arrives In Showrooms Nationwide The latest addition to Ducati's acclaimed Monster family arrives at dealerships June 25th Cupertino, Calif. (22 June 2010) - Ducati North America is excited to announce the arrival of the new Monster 796 with a national dealer premiere on June 25-26th. The Monster 796 dealer premiere will take place at participating dealers with an event on the evening of Friday June 25th, where an unveiling and evening of festivities will take place. On Saturday June 26th the Monster will be available for test rides so one can experience firsthand the lightweight performance this new model has to offer. As the first of the 2011 Ducati's to arrive in North America, the Monster 796 represents a significant upgrade from its sibling Monster 696 for an exceptional value. The latest of Ducati's air cooled powerplants puts out 87hp and 56lb/ft of torque, propelling the lightweight 367lb Monster to its destination in a rapid and comfortable manner thanks to the 796's improved seat design and raised handlebars. The Monster 796 stands out in the Ducati lineup due to signature red elements such as the bike's trellis frame, 1/4 stripe on the wheels and more. Monster riders who love to customize their bikes will be delighted at the arrival of the new Logomania body kits, designed to change the color of a bike in a matter of minutes using classic Ducati designs from over the years. Also coming out alongside the Monster 796 is a set of accessory passenger grab handles, designed for added passenger comfort without sacrificing looks. The Monster 796 will be available in white, black or Ducati red. The Monster 796 will arrive at a consumer friendly MSRP of $9,995. For more information about the 2011 Monster 796, and for a list of participating dealers please visit www.ducatiusa.com or contact: John Paolo Canton Public Relations Manager Ducati North America Ph. 001.408.343.4414 jcanton@ducatiusa.com Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won the 2008 Manufacturer's title, bringing the total to 16 of the last 19 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com

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