Ducati Wins The Prestigious Cycle World "10 Best" Award For The Multistrada 1200 S Sport The world's largest motorcycle magazine names Ducati's latest offering the "Best Open Streetbike" of 2010. Cupertino, Calif. (13 July 2010) - Ducati North America and Cycle World Magazine are proud to announce today the award for "Best Open Streetbike" of 2010 to the new Ducati Multistrada 1200 S Sport. As part of Cycle World's "10 Best" awards, which have been given annually since 1976, the title of "Best Open Streetbike" is one of the most desirable accolades in the entire motorcycle industry. Ducati is especially proud of its Multistrada 1200 S Sport getting this year's nod as Best Open Streetbike, as the Multistrada is a perfect fit. The title honors the Multistrada's great versatility in all segments; not just limiting it to the Dual Sport, Sport Tourer, or Superbike classes. Cycle World states this in their review: "Corner carving in many regions has degenerated into an endurance contest, wherein hardened enthusiasts suffer through hours of low bars, high pegs and thin seats in a quest for sportbikedom's Holy Grail, the apex. This is why the 2010 Ducati Multistrada 1200 S Sport is a revelation. With its broad, high-leverage handlebar and bolt-upright ergonomics, a punchy, superbike-sourced 135-horsepower liquid-cooled V-Twin and 17-inch wheels, the newest Multi is comfortable and fun and fast everywhereÑa true horizon-expander." The Multistrada 1200 S Sport has only been on the market for two months and it has already deemed itself worthy of the prestigious award. For the customers who ordered their bike after the model's announcement in 2009, it has proved more than worth the wait. For more information about the Cycle World "10 Best" awards and the category of "Best Open Streetbike;" please visit www.cycleworld.com. For more information on the revolutionary new Multistrada 1200 S, please visit www.ducatiusa.com. John Paolo Canton Public Relations Manager Ducati North America Ph. 001.408.343.4414 jcanton@ducatiusa.com Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won the 2008 Manufacturer's title, bringing the total to 16 of the last 19 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com

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