Ducati Launches The Fall Opportunity Promotion Fall 2010: 3.99% financing or up to $1,500.00 in store credit. Cupertino, Calif. (1 September 2010) - Ducati is delighted to announce the "Fall Opportunity," a sales event that gives people a reason to ride through fall on the Ducati they've always wanted. Running September 1st through November 30th, Ducati celebrates its two most iconic model families with its best offer of the year: Your choice of 3.99% APR Financing or up to $1500 in store credit at your local Ducati dealership with the purchase of any 2009 or 2010 Ducati Monster or Superbike. The most iconic motorcycles in the Ducati lineup- the Monster and Superbike- share the same Italian racing heritage, L-twin engines, Desmodromic valves, trellis frames and unmistakable sound. However, their styles and personalities are uniquely their own. The purpose-built Superbikes have a history of winning races that can only be described as legendary. The Ducati Monster defined the Naked Sportbike segment upon its introduction in 1993 and has come to be known as an Urban Icon. Both are performance focused machines with iconic styling and the soul of a Ducati. With the purchase of any new 2009 or 2010* Ducati Monster or Superbike from an authorized US dealership, a proud new owner can choose between aggressive finance rates with payments at low as $150 per month; or up to $1,500 worth of in store credit. The in store credit can be used for anything from an extended warranty to a set of new riding gear, and everything in between. For more information about this exceptional offer, and to pick out the Ducati of your dreams please visit www.ducatiusa.com. *Finance offer applies to all new 2009 and 2010 Model Year Ducati models with the exception of the 2010 Ducati Monster 796 and the 2010 Ducati Multistrada 1200. Financing available through FreedomRoadFinancial (FRF), a division of Evergreen Bank Group. Advertised offers require 10% down and are available to qualified applicants only. Not all buyers will qualify and if approved may receive a higher rate andhigher payment, depending on credit score. Some buyers will require a higher down payment in order to receive credit approval. Your actual terms may vary. Tax, title, documentation, dealer prep, set-up,freight, and other charges are not included, if included monthly payment amount will be higher. Other charges may apply. Subject to model availability and dealer participation. Financing offer can change or becancelled at anytime. Offer valid through 08/31/2010 from authorized U.S. Ducati dealers only. This offer cannot be combined with any other offers. See local authorized dealer for details. For more information visit www.ducatiusa.com or contact: John Paolo Canton Public Relations Manager Ducati North America Ph. 001.408.343.4414 jcanton@ducatiusa.com Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Streetfighter, Monster, Multistrada, SportClassic and Hypermotard. The company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won the 2008 Manufacturer's title, bringing the total to 16 of the last 19 Manufacturers' titles and 13 Riders' titles. Competing in MotoGP since 2003, Ducati won both the Constructors' and Riders' world titles in 2007. For more information, please visit our web site at www.ducati.com.

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